June was the month of pride around the world. As in other years, famous brands decided to launch collections inspired by the colors of the rainbow. Part of the income collected will be donated to institutions that support the LGBT community. We chose the 10 coolest ones, to stay in fashion and still help our society. Links to purchase the collections are also available in this article.
One of the favourite clothing companies on the LGBT community, CK is offering a wide-ranging Pride collection for 2020, including denim vests, t-shirts, swimsuits, and jockstraps. Calvin Klein’s launched a #proudinmycalvins social media campaign from photographer Ryan McGinley featuring LGTBQ artists and influencers like Persian pop star Gia Woods. CK is supporting the onePULSE Foundation. (US$11 – US$ 105)
APPLE & NIKE
The Pride edition of the Apple Watch Sports Band is always a hot commodity, but this year you can also choose from a cool white version made in partnership with Nike. Matching rainbow-hued watch faces are already available with the release of the watch OS 6.2.5. Apple and Nike are supporting LGBTQ organizations including GLSEN, PFLAG, The Trevor Project, The National Center for Transgender Equality, and ILGA World. (US$ 25)
“For Successful Loving” capsule collection, with 49 items including graphic tees, swimwear, bralettes, bikini tops, socks, boxers, jockstraps, beach towels, and more. Diesel supports Transgender Europe (TGEU) and the San Francisco LGBT Center. (Prices: US$28 – US$68).
Marc Jacobs Beauty’s bestselling Enamored Hydrating Lip Gloss Sticks are all dressed up for Pride. Fortified with kahai oil and vitamin E, the Enamored (with Pride) collection comes in Dancing Sheen, Coming Out, Pink-Kiki, Wet Your Lips, and Hips Don’t Lilac — available separately or as a set. Marc Jacobs Beauty is donating to Le Refuge, providing shelter and support to young survivors of homophobia and transphobia. (Price: US$29 – US$116).
Converse’s Pride collection theme this year is “More Color, More Pride” flag, which includes black and brown stripe to celebrate queer people of color. The Chuck 70 and Chuck Taylor All-Star low tops and high tops comes in a rainbow assortment of colors (including one saluting the transgender flag). Converse support LGBTQ organizations like the It Gets Better Project, BAGLY, the Ali Forney Center, and Out MetroWest. (Prices: US$ 25 – US$105)
The Abercrombie Pride Collection is inspired by unconditional love and the comfort of community. It includes graphic and flip-sequin tees, denim shorts, swim trunks, a tie-dye sweatshirt, sequin bomber jacket, bodysuit, and special Pride Fierce cologne. Abercrombie & Fitch is donating to The Trevor Project. (US$ 15 – US$ 199)
The actress Cara Delevingne helped design Puma’s 13-item Pride capsule collection, From Puma With Love, which includes graphic tees, oversized hoodies, waist bag, and more. The brand supports LGBTQ organizations like GLAAD, Mind Out, and The Trevor Project. (US$20 – US$45)
Levi’s 2020 Pride collection includes 20 itens, like a lavender baseball caps, big message tees, and a pink-and-blue tie-dyed jean jacket. Best of all, 100% of net proceeds go to OutRight Action International, which helps end LGBTQ violence worldwide. (US$25 – US$128)
Queer actress Ruby Rose teamed up with Crocs to design the new Just Love Classic Bae Clog, with a colorful marbling treatment unique to every shoe and removable laces. More choices: rainbow-tinged slides, clogs, flip-flops, pins, sunglasses, and more. Crocs has made a donation to GLAAD, which works to ensure accurate LGBTQ representations in the media. (US$ 4 – US$ 67)
The Rainbow Disney Collection for 2020 features an assortment of ringer tees, hoodies, beach towels, stuffed animals, and, of course, rainbow Mickey ears. There’s also personalized bracelets and jewelry available, including a pendant with the Sleeping Beauty’s castle outlined in sparkling hues. Disney donates to GLSEN, working to create safe and inclusive schools for LGBTQ students. (US$ 19 – US$ 150)
Fossil is back with its Pride Watch, featuring a bezel with all of the colors of the rainbow flag, it’s available in two sizes. Global sales benefit It Gets Better Project, which works to empower young LGBT people. (US$ 99)
Color-changing cups, studded tumblers, and colorful totes are part of Starbucks’ Pride collection, which has already found its way into select stores. Covered in clear studs, the 24-ounce tumbler fades has a rainbow ombre design and clear studded swivel straw. Starbucks is donating to the Human Rights Campaign and the National Center for Transgender Equality to help LGBTQ people during the COVID-19 crisis. (Prices vary, in stores only.)